Module 1: Introduction and Event Scope

This module introduces you to the world of events and course requirements. You will analyse the course outline, learn what to include in your services, explore structuring your fees, and examine a sample event agreement. Additionally, the module covers essential components for scoping an event, including stakeholder considerations, objectives, and concepts, forming the foundation for successful event management.

Why This Module Matters

Understanding the scope and foundations of event management is crucial for successful planning and execution. This module ensures you recognise key elements of event scoping, stakeholder management, and service structuring, which are vital to your confidence and competence as an event manager.

• Gain a clear overview of event management essentials and course expectations.
• Learn how to structure your services and fees effectively.
• Understand how to create an event scope that aligns with client objectives and stakeholder needs.

By the end of Module 1, you’ll be able to draft an event scope, navigate essential agreements, and recognise foundational practices for professional event management.

What You’ll Learn

• Event Management Basics
  What event management entails and the role of an event manager.
• Service Structuring
  Learn what to include in your services and how to structure your fees.
• Contracts & Agreements
  Examine sample agreements and critical contract components.
• Event Scope Development
  Learn to create a comprehensive event scope considering stakeholders, objectives, and concepts.

What You’ll Do

• Review Sample Documents
  Examine event agreements, fee structures, and client templates.
• Scope an Event
  Create the scope with stakeholders, objectives, & deliverables.
• Plan Stakeholder Engagement
  Identify key stakeholders and their roles within your event.
• Develop Foundational Skills
  Apply your understanding to real-world scenarios to strengthen core event management competencies.

Module Content

This module covers the following topics:

• About the Author
• Course Introduction
• What is Event Management?
• What is an Event Manager?
• When is an Event Manager Required?
• What You Will Need
• Software
• Module Outlines
• Event Management Contracts
• Fees
• Scope of Work
• Deposits
• Commission Payments
• Cancellation and Postponement
• Force Majeure
• Country of Law
• Taxes
• Bank Fees
• Insurance
• Nondisclosure
• Intellectual Property
• Event Management Team
• Oncosts
• Miscellaneous
• Signatures
• Client Scope of Works Template
• Event Scope
• Stakeholders
• Purpose
• History
• Venues
• Attendee Profile
• Programme
• Speakers and Entertainment
• Exhibition and Partners
• Finance
• Communication, Marketing and Collateral
• Audiovisual and Decor
• Legal and Risk
• Sample Event Scope
• Event Objectives

Module Outcomes

By completing Module 1, you will:

• Understand core principles and scope of event management.
• Be able to draft an event scope considering objectives and stakeholders.
• Understand essential contract elements and client engagement processes.
• Be prepared for deeper exploration of event planning and execution in subsequent modules.

Guidance Every Step of the Way

Our expert tutors will guide you through foundational event management practices. They’ll help you recognise key elements, understand contracts, structure fees, and analyse stakeholder and event scope requirements, building confidence and competence for professional event planning and execution.